Apple and Phinnacus Assignment Example | Topics and Well Written Essays - 500 words

Apple and Phinnacus - Assignment Example This makes the decision to name someone an extremely important step in their life. Parents have become interested in baby names ever since important Hollywood people started naming their babies strange names. This means that Korwitt’s business is not customer driven, but rather the customers are the driving force behind the industry. All Korwitt did was to observe the behavior of modern day parents and respond to a pre- existing need. Her business is reactive to market behavior rather than being proactive and introducing the idea to the market herself. 2) Korwitt’s target market is parents who feel stressed about finding the perfect names for their children. Because Korwitt’s book costs $399, only wealthy parents can afford to pay for it. There may be people from lower classes who want help in choosing a name, but they cannot afford to pay the same amount. Since most fathers are probably out working to support their families, Korwitt’s book is more for women who are stay-at-home moms. These mothers possibly already have children of their own or are about to have a child. These parents likely spend a lot of time watching daytime television talk shows, which is why Korwitt makes television appearances to appeal to these mothers. These particular parents may also be â€Å"entertainment freaks† and keep up with all the latest gossip from Hollywood. If one of their favorite celebrities names their child a strange name, then these parents are more likely to want to do the same for their children. In this case , Hollywood celebrities are doing most of the advertising for Korwitt and she only has to wait for customers to come to her. 3) Because this is a growth industry, Korwitt should worry about new market entrants that offer the same services for cheaper prices. Many new websites are cropping up all the time. This represents a danger for her business. Because only wealthy people can afford her services,

Intro to Cultural Anthropology Essay Example | Topics and Well Written Essays - 500 words

Intro to Cultural Anthropology - Essay Example Body art has the ability to express one's individuality as well as one's group identity. In terms of American culture, one of the things that body art is often used to portray is one's status in society. With just a quick glance, we can often tell what status someone is. While upper class people could easily wear old, raggedy clothes and not spend a lot of money on stylish hair cuts, manicures, jewelry and so forth, they choose to do so in order to portray their high status and achievements. Another example of a message portrayed by body art in America is the rebellious stage known as adolescence. It is not uncommon to witness teens displaying body art such as hair dyed an unnatural hair color or clothes that are all black or somehow different from traditional, acceptable clothing. For other cultures around the world body art can be used not only to portray status and rebellion, but it can be used to signify the coming of age, membership in a tribe or gang, or appealing or connecting to spirits or ancestors, among other things. One of the consequences of body art on society is its potential for misinterpretation. The messages that body art conveys to the people in one culture may not translate the same way to people from another culture. For example, a woman living in America may wear revealing clothes, such as a short skirt and a sleeveless or low-cut shirt.

Week Two Discussion Questions Essay Example | Topics and Well Written Essays - 500 words - 4

Week Two Discussion Questions - Essay Example Three types of communication tools the internet provides are emails, instant chat, and forum mechanisms. Emails are the most popular type of communication used on the internet today. Anyone can open a free email account at popular websites such as Yahoo, Google, and Windows Live. Emails are a great communication option for businesses because it is free and the message reaches the inbox of the recipient’s email account instantly. Chatting is an informal form of communication people used on the internet. Chat rooms mechanism can be used by companies to improve their customer service capabilities since chatting occurs in real time and its costs are a fraction of what it cost to set up a call center. Person to person communication is the most effective form of communication. One of the advantages of this form of communication is that people are able to utilize all senses which include vision, hearing, and body language during the communication session. Also in face to face meeting s the sender can take advantage of other technological tools such as projectors to transmit the message to a larger audience. A few years ago I worked for a company as an administrative assistant. My boss told me to take over the job duties of a certain employee during her vacation. I never spoke with the employee. When the person got back the employee was mad at me for taking over her duties. According to her my intervention with certain customers caused her a lot of inconveniences. My boss told me not to worry, but I suddenly had a person mad at me work due to a lack of communication. The proper thing would have been for a face to face meeting to have place between myself, the employee, and our boss prior to her vacation to discuss how to deal with her work area. I remember a few years ago I started a job for a company. I was the new employee there and I did not understand the corporate culture of the

Teamwork and Trustworthy Working Relationship Essay Example for Free

Teamwork and Trustworthy Working Relationship Essay Talent wins games, but teamwork and intelligence wins championships (Michael Jordan). This is a quote from one of the greatest basketball players, emphasising the importance in teamwork as a group. It can also be used in terms of a group of people working together not in a sporting aspect. â€Å"A team is not a bunch of people with job titles, but a congregation of individuals, each of whom has a role which is understood by other members. Members of a team seek out certain roles and they perform most effectively in the ones that are most natural to them. † (Dr. R. M. Belbin). This definition is used to identify individual’s positives and negatives during a project or as a group; it can also be used to build a secure and trustworthy working relationship, choose and develop high-performing teams, increase self-awareness and personal efficiency, and finally build understanding. Building a secure and trustworthy working relationship is important in teamwork because it can help build individuals in the group’s self-confidence and morale and guarantee support from other members in the group. It can also build hope around the team, guaranteeing members can feel confident airing issues and concerns within the group. This is offered individuals a rich variety of tools and ways to manage, avoid and fix conflict to build a stronger and lasting relationships. During the lead up to the presentation, my team-mates and I had a few occasions where we disagreed about certain opinions but we did it in a respectable manner and understood the reason agreement. Majority of us who made up a group to put up a presentation on teamwork and the Eurozone play football together which automatically gave us that bond, we had the ability to voice concerns w no fear of getting shut down by a member of the team which is very vital as I mentioned above about teamwork.

Descartes Views on the Mind and Body

Descartes Views on the Mind and Body In Meditation VI (see week 5 reading) Descartes argues that there is fundamental difference between mind and body. Do you think Descartes is right? If yes, explain why, if not, explain why The mind body dilemma has been subject of philosophical analysis for decades and has yet to be fully understood. As the principal advocate for dualism, Descartes states that as humans we are composed of two major substances: the mental and the physical which manage to exist side by side. Without a doubt, Cartesian Dualism was one of Descartes major contributions to the study of philosophy; idea with which I agree based on the following analysis. The fundamental choice between the mind-body problem and its contra argument is the existence of materialism and its denial. Descartes states that the mind is separate from the body based on the reasoning that the mind exists and stands alone as a substance, therefore; they must be separate things. He then proceeds to add that anything that is physical occupies space. Unlike the mind, the body can be altered due to its materialistic nature, and can be changed and divided into smaller components. We find further support in Leibniz Law, which states that if a has a property that b lacks, then a is not identical to b which are applicable to the mind and body, as the mind does not occupy space, it is just housed by the body. Another argument is the one of introspection, which relays on the rationale that our best evidence for the existence of mental substance is the access to our own minds. Via introspection of the mind, we are capable of accessing and assessing different features of our own minds such as feelings, sensations, desires, etc. None of them have physical properties. Descartes then elaborates on this principle stating that there are certain things that come naturally to us as humans such as desires, which come instinctively. However, there are others such as thinking, which needs to be based on intentionality. Among these features we also encounter consciousness, which has been defines by Descartes as the epitome of the human nature, although it is not something that can be perceived by the senses, thus, it is not physical. We are capable of imagining the existence of our mind without the body. In the case of any material object, you can describe object a as existing or object a as not existi ng; however there cannot be a blending of both premises. Contrary to this, we have consciously just pictured the mind existing without the body, therefore it must follow that the mind and the body are separate things. As written in Descartes Mediation VI: And although I may, or rather, as I will shortly say, although I certainly do possess a body with which I am very closely conjoined; nevertheless, because, on the one hand, I have a clear and distinct idea of myself, in as far as I am only a thinking and unextended thing, and as, on the other hand, I possess a distinct idea of body, in as far as it is only an extended and unthinking thing, it is certain that I, that is, my mind, by which I am what I am, is entirely and truly distinct from my body, and may exist without it. [i](Descartes, Meditation VI) An example would be a paralyzed patient, where he is totally aware of his environment, and is conscious about his desire to perform an action, yet he cannot do so. He lacks the capability to acquire sensations physically, although he can still imagine what it would feel like to perform such task. As with any major idea, we find opposition, in this case, on the hands of the scientific community. The notion that Descartes work fails to completely explain how the connection between mind and body works is enough to trigger a response. As explained in the Stanford Encyclopedia of Philosophy: Willis wrote about the pineal gland that we can scarcely believe this to be the seat of the soul, or its chief faculties to arise from it because animals which imagination, memory and other superior powers of the soul have this glandula or kernel large and fair enough. (Lockhorst, 2013)[ii] Furthermore, Descartes idea has been rejected based on the fact that the attributes linked to the mind are simple responses to neurological and chemical stimulus in the brain. An example can be the use of any drug. Although the mind is supposed to be an independent entity from the body, when any sort of chemical/drug is ingested it can alter the mental state, though most of the time, it also alters your body as well. Same analogy applies if the patient suffers some physiological damage to the brain; it will yield physical consequences and changes in motor coordination. Although the bridge between the mind and the body may not lay at the pineal gland, a clear distinction between these two properties has been done in the past and it should not be neglected the fact that according to Descartes the single most important characteristic of the human nature is consciousness and not the soul as the human essence, our ability to think and rationalize our thoughts. As in all, although Descartes dualism theory is not infallible and it fails to thoroughly explain how exactly the connection between body and mind works, it does satisfy the purposes of explaining why would the mind be something different from the body via means of his very simple, yet logical arguments. Descartes went as far as creating what it is called a trialistic distinction where he unites and acknowledges the possibilities of the existence of the mind, the body and the union of the latter as a third state. References [i] Descartes, Meditation VI Canvas excerpt. [ii] Lokhorst, G.-J. (2013, September 18). Descartes and the Pineal gland. Retrieved March 5, 2017, from Stanford Encyclopedia of Philosophy, https://plato.stanford.edu/entries/pineal-gland/

Argos Segmentation, Targeting and Positioning (STP)

Argos Segmentation, Targeting and Positioning (STP) Introduction The objective of this assignment is to understand Argos segmentation, targeting and positioning in strategic marketing and how Argos uses STP to gain competitive advantage. In strategic marketing STP plays a vital role in the organization or company because it is a marketing strategy for dividing market in segments, targeting customers and making a position for products. (Whaley, A.2010, P12) Competitive Advantage is important for a company because it gives a company advantage over its competitors and gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and services. Argos is a unique retail company in the UK. Its slogan is choice, value and convenience (Argos i, 2010). Argos was founded in 1973 and it owned by GUS PLC. Argos sells general merchandise and other products for the home from 750 stores throughout the UK, republic of Ireland, North Ireland, Wales and Scotland. (HRG PLC Annual i 2010A). Moreover, there are 33,000 employees are working in Argoss stores. Argos serves over 130m customers through stores and takes 26% of sales through the internet. (Argos i, 2010). In 2010, there are 19,300 products registered in Argos latest spring and summer catalogued. (HRG PLC Annual i 2010).Argos majors products are toys, jewellery, sports, electrical goods and leisure equipment and these goods making up50% of its sales mix(scribd i:2010). As the leader in UK for general merchandise retailing, Argos latest revenue is  £1,812.8M in 2010 which is less from 2009 and it sales down 3%. Multi-channel sales grew to 44% of Argos sales in the first half of the year. The internet represented 32% of Argos sales (HRG PLCi: 2010B). Argos is unique amongst its major competitors. Its main competitors are Tesco, Asda, PC World, Homebase and Currys, and online retailer Amazon.co.uk. All competitors have internet presence. However, Tesco recently has been trying to imitate Argos retailing style with its Tesco direct catalogue and in-store shops. (Scribd i, 2010) What is STP? STP stands for Segmentation, Targeting and Positioning. In strategic marketing STP is the second level. In STP; segmentation(S) the market segment deciding which customer to target (T) deciding what messages you want the targets to associate with you; what is called positioning(P).The whole process of dividing the market in different segments, targeting customers and product positioning is known as STP. (Whalley, A. 2010,P12).STP is one of the most important processes in strategic marketing which management should take on both at the start of a new offer creation as well as part of a periodic revision of the collection of offers and strategies by the organization. Taken from Whalley, A. 2010, and P72. 2.1 Segmentation Segmentation is the first step in STP process. In strategic marketing Segmentation can be defined as a process of dividing the total market in different segments for product or service into distinct sub-groups. (Whalley, A. 2010, P72). In segmentation each segment represents a separate target market to be reached with a distinctive marketing mix. Market segment means dividing the market into different subsets of customers with different needs. Segmentation can also be summarized as dividing the market by set of Pre- determined criteria. (Taken from Whalley, A. 2010, P72) Different variables can play a role in purchasing decision of the customers. In segmentation it is important to focus on the customer needs rather than other variables such as geography, demographics, occasion, behaviours etc. Effective segmentation is not easy to achieve, because in the society different groups of people have different choices and needs about products. It can only be achieved when customers share similar of demands. 2.2 Targeting In the STP process, the second step is targeting the market. After the completion of segmentation companies decide which segment they need to target and it depends on the size, area, profit and growth of each segments. Thus, Targeting of market is defined as the identification of market segments that are identified as being the most likely purchasers of a companys product. (Whalley, A 2010:P76) In targeting, a company should target segments in which it has a differential advantage over its competitors. In targeting companies decide to target one or more segments. For that purpose choice about targeted segments should generally depend on the several factors. The first factor in targeting is checking the existing level of the competition and how good it is serving the customers need. The organisation should know about segment, how large it is and how we can expect it to grow and have company strengths as company that will helps customers demand particularly to one group of customers. Companys actual ability of communication with the segment is also an important factor for companies in targeting. (Whalley, A.2010:P76) 2.3 Positioning After segmentation and targeting the next step is positioning in STP process. It refers to the way in which an organization sets itself apart in the market and how its products are perceived by the target market as a whole. (Whalley, A 2010:P77) Product positioning is the process of designing product features. These features are product, place, promotion and distribution. Positioning is about the communication of the overall value of proposition such as that it creates and maintains it clearly to customers. A product position is the place where product occupies in consumers minds. Market position gives a product a clear, unique and desirable place in the minds of target consumers. It is very important for the firm to define market segments, determine the target segments and understand customer needs, expectation and priorities .The study of competitors positioning about services and products are very important for a company, because its essential for a company to make good position f or its customers and communication about products for customer needs. Customers need should be a main priority of an organization. (Whalley, A.2010:P77) Discuss Argoss segmentation, targeting and positioning 3.1 Argoss segmentation As discussed previously, market segmentation means dividing a market into different subsets of customers with different needs. Different variables can play a role in purchasing decision of customers. In Argos demographic approach is used because demography is the study of population and it refers to personal statistics like income, age, gender, nationality, religion, and occupations etc. Argos adopts demographic approach because this approach represent the every member of the society i.e. there are many high and low income people in society, they have different needs about products. Furthermore, people of different ages and choice for men and women also important for a company before dividing the market in different segments. Argoss strategy about market segmentation is to fulfil the need of every customer. It does not matter customer is rich or poor, male or female, educational or uneducated etc. Argos creates well balanced market segment for its target and product. (The Times i, 20 10) 3.2 Argoss Targeting Customers buying habits change with the passage of time. Advancement of the technology changes customer shopping habits because technology makes its access simple for people. Many people nowadays like to use modern technology for shopping and purchasing different products, for that purpose they like to use internet, telephone. Many people like to come into stores to buy goods but the proportions of online buyers are increasing. This behaviour of customers changes companies approach of targeting. Argos thus uses a variety of modern channels to communicate with customers and to provide them with facilities for inquiring about availability of stock, and for making purchases. Argos recognizes that its many customers have different needs and prefer to shop in different ways. Argos targeting approach is getting to success because Argoss customers have already decided what they want to buy before visiting stores. Argos targeting approach make its value reliable for its customers because its targeting strategy aims to target more and more customers and make easy access for its products. Hence, Argos is using modern technology to target its customers because in this busy world ,where people are using advanced technology for communication make essential for Argos to use it for targeting customers. (The Times i, 2010) 3.3 Argos Positioning As discussed previously, product positioning is the process of designing product features. These features are product, place, promotion and distribution. Positioning is the final step in STP process. A strong positioning strategy is very important for company. Argos product positioning is using a differentiated market strategy. Argos low prices create value for its customers and its branded products lines are able to meet the demands of customers. Argos uses low price strategy because it is able to achieve cutting cost through retailing channels and it does not require a large shop space and big staff. Argos positioning strategy about place divides in three formats. These formats are store format, online format and catalogues. In distribution feature, Argos distributes products through Royal mail and its own delivery services. Argos uses advertising tools like internet, TV and indirect advertising through shopping catalogues for the promotion of its products. (Scribd i, 2010) Argos as a truly multi-channel, value orientated general merchandise Retail Company. Its strategy about product positioning is differentiated and formatted. Argos offers highly competitive customers through its positioning features like product, place, distribution and promotion. Infrastructure advantages strategy is to gain infrastructure advantage to increase revenue for this purpose Argos spends capital to improve its stores because strong infrastructure also helpful to create product position in market for customers. Argos positioning about reductions or increased flexibility cost has been achieved while Argos is still maintaining or improving its operational standards. (HRG PLCi: 2010B). Conclusion In conclusion, the STP process always plays a vital role in strategic marketing, because of the division of market into segments, targeting segments and positioning of products. Argos is a unique retailer company in the UK. It has a unique STP strategy policy as a company for dividing market into segments; demographic strategy is used for market dividing because its more suitable than other variables such as geography, occasion, behaviours etc. Argos strategy for targeting customers is flexible because Argos uses a variety of modern channels to communicate with customers and to provide them with facilities for inquiring about availability of stock, and for making purchases. Argos strong product positioning is totally for the benefit of its customers. As a UK retailer company Argos is unique, popular and successful because it is focused around meeting customer needs. Argos has gained competitive advantage on the basis of providing the best value of money for its customers through the best products branding, low prices, place, distribution and promotion. In this assignment, my main objective was to discuss Argos as retailing company and its STP strategy in strategic marketing. Furthermore, its aim was to show how Argos uses STP to gain competitive advantage from rivals by differentiating itself on the basis of providing the best value for money for customers through the most convenient shopping experience.

The Right to Privacy in the Information Age Essay -- Exploratory Essay

  Ã‚  Ã‚  Ã‚   In a day in the life of Joe, an ordinary American, he drives to the office, owrks at a computer, browses in a shop at lunch time, then picks up some milk and a video on the way home, where a pile of junk mail and bills await him. At every stop alo ng the way, his doings can be watched, monitored, tabulated, and sold. On this typical day, Joe, our ordinary American, does not realize how technology has changed his private life. Joe's driving route may be tracked by a sophisticated traffic system. At work, his employer can listen in to his business conversations on the telephone, and tap into his computer, e-mail, or voice-mail. At the shopping center, the secret closed-circuit camera may seek him out personally. The shop is allowed to put peepho les in the fitting rooms. Some have hidden microphones, too. If he uses his credit card, not only does the card company keep tabs on when, where, and what he buys, it may sell that data to other marketers. A purchas e of out-door furniture means catalog s selling barbecue grills, mowing machines, or lawn seed are likely to be piled as junk mail in his mail box. Quickly he sits down at his desk and fills out the Reader's Digest Sweepstakes Entry form, hoping that this time Ed McMahon will arrive at his door with the big check, so he eagerly supplies personal information which, unknowingly to him, will be sold to other marketers and distributed to databases throughout the world. Joe is unaware of others who, on this typical day in the electronic age, ha ve peered into his private life.    Technology plays a significant part in today's society. As technology advances, new controversies arise, many involving privacy rights. Medical, workplace, and consumer pri... ...per, Michael. "With Success of Cameras, Concerns over Privacy." New York Times 5 Feb. 1997: B4. Dowd, Ann Reilly. "Protect Your Privacy." Money Aug. 1997: 107-108, 112. Everett-Green, Robert. "Cyberspace." 1996 Encyclopedia Britannica Book of the Year. 1996. Goode, Stephen. "Are Privacy Rights Still Inalienable?" Insight Magazine on the News 19 Aug. 1996: 18-19. Houlder, Vanessa. "The Blessing and Curse of E-mail." World Press Review June 1997: 33-34. Long, Robert Emmet. Rights to Privacy. New York: H.W. Wilson Co., 1997. "Medical Privacy is Under Attack." [http://www.ACLU.org] 26 Oct. 1997. "Workplace in America." [http://www.ACLU.org] 26 Oct. 1997. "We Know You're Reading This." Economist 10 Feb. 1996: 28. "William Faulkner: On Privacy." The Annals of America Chicago: Encyclopedia Britannica, Inc., 1968.